A Local Republican Newspaper: The Mountaineer Jeffersonian
Posted: October 14th, 2008 | Author: Sam | Filed under: Blog Posts, West Virginia University | 3 Comments »(Note to regular readers - you can probably ignore this post.)
I’ll be the first person to admit that West Virginia University’s newspaper is total rubbish, and that’s coming from a former employee. I spent a long time working in student journalism (three years at WVU’s Daily Athenaeum, and three more years at UMass’s Daily Collegian) and I’d like to believe that my opinions are at least minimally informed. So I was bemused today when driving home with my son to see somebody standing in front of the Mountainlair (WVU’s student union) dressed like Thomas Jefferson. My mind cycled through the possibilities before arriving at the following: a few weeks ago, I saw some coverage suggesting student Republicans were going to put out their own newspaper. Lo and behold, I present The Mountaineer Jeffersonian, which surely takes the prize for most syllables, if nothing else.
Newspapers on campuses designed to “compete” with the established brand almost always fail because they are awful. UMass had The Minuteman which was fun because when it wasn’t threatening my own paper with overthrow, it was publishing maybe three times a semester. However, WVU’s The Mountaineer Jeffersonian seems like it might be better funded, if for no other reason than part of the advertising strategy was to have the logo on the side of a Jaguar parked in front of the Mountainlair. Huzzah!
But the problems are apparent immediately.
1. The Jeffersonian Mountaineer is a better title. I don’t know who suggested putting it the other way around, but they were wrong. By making Jeffersonian the final part of the name, that’s what people will remember, not the Mountaineer part. Besides, being a Jeffersonian Mountaineer sounds like you’re a Mountaineer (an attendee of WVU) who is Jeffersonian. The emphasis is better.
2. The front page articles are fantastic, and by fantastic, I mean completely inexplicable: a blowjob for fraternities (lame), a blowjob for the ROTC (lame), coverage of the economic meltdown (basically, blame black people) and an letter of welcome from the school’s Student Government Association president (megalame). Everything included within isn’t news, but rather, news with a point. The fraternities coverage no doubt has something do with either the author’s boyfriend or memberships held by other members of staff. (And besides, writing a defense of fraternities? How daring…) The ROTC coverage isn’t news, because the existence of an ROTC isn’t news. The economic meltdown story is merely an attempt to forward the Republican talking points. And the letter from the Student Government President lends credibility, I guess, if anybody took the student government seriously…which nobody does. (Can anybody imagine a student picking up an issue and saying, “Well, I’ll only read with the endorsement of the student body presi…oh! There it is! Now I’ll read!”)
3. Obviously, this thing badly needs an editor. All student journalism does. But this thing is atrociously at undermining its own points with mistakes. Same goes for layout problems - layouts should make stories easier to read and understand, rather than the opposite.
4. Finally, the sorts of journalism taught at places like the Perley Isaac Reed School of Journalism is an absolute joke. The majority of those produced are sycophants who are less interested in the story than they are in everything that accompanies being a journalist. It should surprise no-one that both faculty and staff from WVU’s Journalism Department were caught up in the Heather Bresch nonsense, primarily for carrying the university’s water instead of telling the truth. Still, there are certain ideas that journalism has gotten right. Not referencing yourself in a news story, for instance. Or referencing yourself at all, really. Even the best political commentary - which is what the The Mountaineer Jeffersonian is primarily about - rarely includes self-reference, and when it does, it is by authors with established names and reputations. Nobody writing for this thing has either. (WVU’s Daily Athenaeum is plagued by the same nonsense. “Oh, look at me, I was given a column, I should reference me and my very important friends as many times as possible!”) The paper would be taken more seriously if the staff took its production more seriously.
A Conclusion?!?
The paper has a better chance of succeeding if it was…well…a different paper, run by different people. For the people who read a newspaper for the news, what matters is the news, and not the people producing it. In the insular world of blogging, we’re free to do whatever we damned well please but newspapers still contain some essence of gravitas. Ignoring that undermines the entire project.

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